Engage Super League Rugby
Nigel Oldfield Sports Promotions work as a sponsorship management agency on behalf of engage Mutual Assurance for the engage Super League Rugby. engage Mutual Assurance are an organisation who offer a variety of financial services and took title sponsorship of the Super League in 2005, they have successfully maintained and developed that position until present day.
We work very closely with engage to provide various forms of promotional activity more specifically on match days and at tournaments. Within this we use the engage mascot who partakes in numerous forms of PR (Sid the saving’s Pig) from having his photograph taken with the many avid fans to the ‘Mascot Olympics’ with the various team mascots at the millennium stadium.
We also source and provide ‘Fan-zone’ areas where the general public can take part in competitions and games to win signed merchandise etc and more generally push the engage brand into the public domain. Promo girls and various gimmicks and marketing literatures are used to further enhance the engage branding at the rugby league events which NOSP will design and assist in the creation of for new ideas and concepts. There is a very creative element to working alongside the title sponsor to produce strategic branding and publicity coupled with a thirst to be ‘different’ in the marketplace.
NOSP must also work dedicatedly to push the engage core values of providing simple, accessible, value-for-money products which aim to protect, preserve and enhance people's welfare. This demands a strategic and tactical approach to promote and implement the organisation to the widest possible audience.
